Ira Teinowitz
Advertising Age
August 7, 2008
WASHINGTON (AdAge.com) -- The NCAA is rejecting calls from critics to alter its policy allowing beer and wine cooler ads on telecasts of college sports, saying the current policy is sufficient.
The Division 1 executive committee announced its decision to reaffirm the policy today after a meeting inIndianapolis, according to an NCAA spokesman.
Some congressmen, school presidents, college coaches and athletic directors had urged the NCAA to further limit or ban alcohol ads from TV telecasts of NCAA events.
One minute per hour
Anheuser-Busch and SABMiller are among the top five advertisers of the NCAA's high-rated "March Madness" basketball telecasts on CBS, and further limits on alcohol ads cut could have threatened the size of the rights fee the NCAA generated from that and other telecasts, potentially affecting scholarship money and school revenue.
The NCAA allows alcohol advertising for products that don't exceed 6% alcohol levels -- essentially beer and wine coolers. It also allows only one minute per hour of any telecast to be devoted to alcohol ads.
Youth players, adult audience
The critics, among them Rep. Henry Waxman, D-Calif., had urged NCAA President Myles Brand and the committee to act, saying that amount of alcohol advertising was too much. They questioned whether alcohol advertising on NCAA programming sent the wrong message.
The Beer Institute, which has code barring advertising in programming in which 70% of the audience isn't over 21, and ad groups, meanwhile, have said that while youths play, the games and NCAA events telecast are viewed by a mostly adult audience.
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u make sense lol, i have some with labels on and others not
ReplyDeleteI been trying to understand that myself. But if you take the label off..it gets dust stuck where the lable was...
ReplyDeletethe average nigga aint no collector though.. few hats max.
ReplyDeletetrue dat true dat
ReplyDeleteTTTTTTRRRRRRRRRRRUUUUUUUUUEEEEEEEEEEE u got a point
ReplyDeleteu got a point. i agree
ReplyDeleteshit i kal it like dis, errybody diffrent!!! i keep ma tags on kuz for sum reason dat gold be lookin good juz sittin rite dey!!! LoL but i du take da price off, but da otha tag dat be unda da brim gotta stay!!!
ReplyDeleteI understand that peeps keep it on cuz they collect their fitteds. Especially in the case of 59fifties. If it was a Stall & Dean, or what other brand is out there, I wouldn't be bothered by ripping them out. But them stickers give your collection cred. With so many counterfeiters out there, it's like collectors feel more secure with the stickers on. If you wear them though, I don't see the point. Good point, though, this is prolly the most debatable topic for fitted collectors.
ReplyDeletefuck the labels i take that bullshit off the only sticker i let slide is the one under the brim that says MLB wit the baseball guy and thats on a team hat for example as far as any other hats no stickers that to me personally is stupid i dont give a fuck wat size your head is and not to hate but if u do that wit hats might as well do it wit clothes too but its a trend like these old comments say "monkey see monkey do"
ReplyDeleteIf u take it off sometimes the color is lighter under the sticker so me personally i leave it on,it makes it look more krispy!!!
ReplyDeleteThat's a damn good point.
ReplyDeleteI leave the sticker on it so it looks fresh
ReplyDeleteThe reason why i leave the tags on mine is that i use them as a way to keep my Fitted clean. Cause some fitted have either a white top or bottom brim...So when i move or take off my fitted i place my fingers on the tags to avoid dirtying them...try it out. Peace.
ReplyDeleteTo be honest, I keep the tags on because If you think about it, some Fitteds have either white brim on the top on bottom...now think for a sec...if your hand/ fingers happens to be dirty...and you touch your white brimmed hat..what will happen? when i grab or move my fitted i place my fingers on the tags to avoid dirtyin or messin up it up. If you can try it out. Grab your fitted and place your fingers on where the tags are and then you'll get what im saying. Just a thought. Peace Bro.
ReplyDeletei do it cuz other ppl do it. but now i take them off :)
ReplyDeleteits a hood thing like back in the 90's we use to keep the tags that hag out but now we got the new era hats with stickers
ReplyDeleteYeah, I see loads of people who wear fitted hats, and they still leave the tags on.
ReplyDeleteI just take off the labels because it is stupid to keep them on
ReplyDeleteso you can sell it.
ReplyDelete